Chainsaw Man Tops the U.S. Cinema Earnings in Opening Weekend
Did Sony achieved another hit? Coming after the triumph of Demon Slayer: Infinity Castle, which brought in in excess of $600 million worldwide, Chainsaw Man – The Movie: Reze Arc has reached beyond the hundred-million-dollar milestone globally, attaining a international earnings of $108 million in its opening frame. This movie outperformed the horror sequel Black Phone 2 (almost $13 million) in its second week in movie houses, as well as the music documentary Springsteen: Deliver Me From Nowhere starring Jeremy Allen White ($9M).
Strong U.S. and International Earnings
Helmed by director Tatsuya Yoshihara, the feature is a immediate sequel of the debut season of the Chainsaw Man series. It earned $18.2 million in North America after a strong $5.2 million Saturday and $4.5M Sunday. Overseas, the produced by MAPPA feature grossed $14.7 million across 46 Sony markets, pushing its worldwide total to over $60 million under Sony (over $43 million abroad, $18.2M domestic). The studio has not yet revealed its final earnings figure.
Comparisons to Other Anime Hits
Promotional firm a leading anime marketing group had earlier commented, drawing parallels between the film’s projected performance to the popular film Jujutsu Kaisen 0, which made $34M in the domestic market in 2022 and opened to a similar $18 million stateside. This movie's opening frame matches that standard, while its $108 million global gross presently stands just behind Jujutsu Kaisen 0’s $166.6M total earnings. While it is improbable Chainsaw Man – The Movie: Reze Arc will achieve the numbers of blockbuster the record-breaking Demon Slayer: Infinity Castle, nonetheless, it is a huge win for the studio.
Marketing Strategies Boost Box Office Dominance
The studio and its partner Crunchyroll have skillfully used community involvement to boost their dominance at the cinema for anime films. The movie's advertising push kicked off at Anime Expo Los Angeles in July with a MAPPA presentation, unique experiences, and Pochita-themed pictures, followed by a notable appearance at the New York Comic Con showcasing never-before-seen content, fan raffles, and more MAPPA sessions. Additionally, there was an special preview for fans for the public and popular figures too after the concluding day of the event.
What’s Next
2025 stands as a major time for Japanese animation, and for Sony, which has another anime film releasing in the coming months in the film Jujutsu Kaisen: Execution in late this year.